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Writer's pictureAlina Ciobanu Photography

The Importance of Professional Headshots and Personal Branding Photography

Why Are Professional Headshots and Personal Branding Photos Important?


Think about how our parents used to do business 20-30 years ago. Thanx to the internet people can actually find our services or products way faster. We don`t really need to go from home to home and try to sell stuff in person or rent a big central space hoping that people who pass by might come and check what we offer. In today’s world, most people find out about a business online before meeting the person in real life. That’s why having a great picture of yourself, can really help.


What’s a Professional Headshot?


A professional headshot is a clear photo of your face that shows you looking your best, so people see the real you, even if they haven’t met you yet.


What is Personal Branding?


Personal branding photos incorporate the activities, products, or services you provide. It’s designed to capture you in action, creating images that tell a story about your business or profession.



Why Get Professional Headshots or Personal Branding Photos?


  • First impressions matter and I bet you want to make a good one right from the start. A headshot lets people see that you’re friendly, confident, and ready to work.


  • Let`s face it! Your profile and website look outstanding and the work you do speaks for yourself but you forgot that one tiny detail - to change that pixelated phone headshot that doesn`t do any service to your polished look. How serious are you about what you do?


  • Images of your products are meant to be presented on your sale pages but to make an impact on your first page, your website Home page, try to be in the images showcasing your products. It will create a connection, people will also see the product`s dimensions and actually get to know what your website is about without even reading the long never-ending info. Make people save time and fast understand what you offer and they will love you for it.


  • If you offer services and use stock images delete them and present yourself instead to create a connection. I hear this daily "In the next 10 years AI will swallow places on the labor market and lots of jobs will disappear" but now more than ever I tend to think that we need human connection and guidance.


*I love the hugs each client gives me at the end of the photoshoots. I wouldn`t trade them for anything in the world.


When Should You Get a New Headshot?


  • Are you planning to change your job, currently writing your CV? You need an updated high-quality headshot.

  • When was the last time you had your headshot done? If you need some time to remember it means you definitely need one. Professionals usually renew their headshots every 2-3 years.

  • With my hands on my heart, I can say some people change it when they absolutely think it doesn`t represent themselves anymore.

  • If you had a new haircut or you changed your style maybe it`s for the best to update your LinkedIn photos with awesome business portraits.



How to Prepare for a Headshot or Personal Branding?


  • Choose the outfit you feel most comfortable in and colours that represent your style. From bright colours to more neutral pallet lovers we welcome everyone.

  • Get enough rest before your photoshoot

  • Do your nails, hair and make-up like you usually prefer. Don`t try anything new as you might not like it in a few months. Trends do change fast.

  • It`s ok to be nervous when somebody tries to get your pictures taken. Breathe and relax you are in good hands. I will guide you through posing and expressions during the photo shoot. When the session is finished we go together through the images to ensure we captured everything you need before you go.


Why Should You Care?

Whether you are an accountant, dentist, or florist, having a great photo makes you look approachable and trustworthy. Not to mention it will also boost your confidence.


FAQs About Professional Headshots


Q: How long does a headshot session take?

A: The duration depends on the package you choose, but most headshot sessions last between 30 minutes to 1 hour. Longer sessions allow for more outfit changes and a variety of shots.


Q: Can I use my headshot for different purposes?

A: Absolutely! Professional headshots can be used across various platforms—LinkedIn, company websites, business cards, press releases, and more. High-resolution images are provided for optimal use in both print and online mediums.


Q: Do you offer retouching services?

A: Yes, all of our headshot packages include basic retouching to enhance skin tone, reduce blemishes, and refine details. We ensure that final images still look natural while presenting you in the best light. I wouldn't recommend heavy retouching as it can drastically change how you look. Shocking clients is the last thing we want.



Our Prices and Packages ---> Professional Headshots & Personal Branding





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